Last week, WFMU‘s ever-amazing “Beware of the Blog” announced that they would be holding the first-ever 24-hour fund-raising drive to cover their operating costs between their annual, excellent Marathons in the spring.
From the Blog:
WFMU prides itself on holding only one on-air fundraiser per year: our annual Marathon, which is a 2-week-long frenzy of great prize giveaways, hilarious co-host banter, surprise guests, and more caffeine than a case of Sparks (RIP). The listener support we bring in during the Marathon is normally enough to fuel our fire for a full year. While WFMU came very close to making our goal during the Marathon this March, we still fell short (I smell recession).
Because it’s tough to operate with an empty bank account and there’s an entire winter to get through until our next Marathon, WFMU needs to break with tradition by holding a brief on-air fundraiser next week.
Truly independent free-form radio is crucially important for music, the arts, and culture, and WFMU is (in this author’s humble opinion) the cream of the crop. I know times are tough all over, but any money you can give to these guys will help tremendously.
In this age of institutional corruption where money buys programming on the overwhelming majority of commercial radio, this station remains one of the few detached from this corporate influence and wholly dedicated to taste. The station has launched thousands of bands and tastemakers (Jeff Magnum was a DJ at WFMU, for goodness sake!) and are tremendously important in shaping modern culture. It’s your social obligation – like PBS or NPR, but for young people.
The 24-hour marathon just started about half an hour ago, and runs through tomorrow. You can donate on the phone at 800-989-9368 or online here. And while you do so you can listen to the station online.