Don’t Let The Scam Hit You On The Way Out

We’re drinking, my friend, to the end of a brief episode / Make it one for my baby, and one more for the road. ~ Johnny Mercer

Brian Bergeron was the man who first brought to my attention the horrible contest Capitol and Coldplay put together, which I wrote about here and here. Seems fitting that he’d be the one to close this chapter as well.

To recap, Capitol Records hosted a contest with Live Nation, where bands could submit videos for the chance to open for Coldplay. Turns out, some serious terms and conditions were burried in the fine print. Entering gave Capitol a total royalty-free license to use the entry song for any reason, and the exclusive option of give a contestant a record contract, the terms of which were not negotiable, and quite tilted towards Capitol (even moreso than a standard, first-record contract from a major label). The prize for all of this? 20 minutes of play, with no guarantees that the artist would play in any place of prominence, either physically on the stage or any decent time slot. Payment for this barely would cover the costs of preparing for an arena gig.

While the winning conditions have yet to change, after a couple days of complaints from a variety of places, the terms and conditions changed to remove most of these aforementioned traps. I was cautious at best with these results, however. I stressed that this is an indicator that Capitol wasn’t going to play nice in this contest, although I did applaud them for responding to popular concerns. Many artists, including my friend Brian, took this change as a chance to submit their stuff and see how they could do.

Turns out, my suspicions of Capitol were well founded. Brian reports that the finalists were selected from the contest before the submission period had even ended, effectively ending the contest for all but the finalists.

Bergeron:

I spent yesterday with the band working in Haverhill, MA to throw together a video for the Coldplay opener contest. It looks like they had straightened the rules out and made it fair for the competitors. We scrambled to track an entire song and take plenty of video footage and I spent a few hours with Bob today going over the material and putting together a power-packed four-and-a-half minutes. I committed a full day to make sure this would get done in time.

I should learn to expect this kind of thing from these competitions, however…I logged on my computer to submit it to the contest (entries clos’e at midnight tonight) to discover that the winning videos have all ready been CHOSEN. This is BEFORE the entry period is over and once again, the music industry has acted in an irresponsible and unreliable way.

It takes an extra special sort of gall to put forth a Faustian contest – luring artists with promises of equal chances and big exposure and then stealing the very songs artists live and die with under fine print in back pages of the contest site – and then go forth an not even abscribe to the rules you made in the first place. It’s like challenging a person to a game of Calvinball, clubbing them in the knees, and when they still beat you in a race claiming that “first is the worst and second is the best.”

I see no reason why Capitol, Live Nation, and WFNX felt the need to break the rules here. Perhaps this is a small thing to complain about, but the wanton mistreatment of artists throughout this whole contest is another painful example of how much of this industry is forcing itself into a cutthroat, business-driven “us vs. them” market, and how little is the cooperation of all to bring out the best this very music world has to offer. It’s a sad example of how far from music companies like Capitol Records have gone. I hope Johnny Mercer can’t see his company now.

In spite of this, there are silver linings to be had. I’m nearly certain the nominated bands did nothing wrong and had nothing to do with this strange breaking of the rules. I wish the best for all of them. The contest will bring popularity to some Boston-scene bands, and the rising tide will raise all boats. Second, and closer to Brian’s story, he did put together a solid video showcasing a new song of his. According to the blog, he’ll be back in the studio in August, which is most exciting. I’ve been listening to and performing with Brian for nearly five years, and it’s wonderful to watch an already-unique style such as his mature and grow with the help of a full band. Here’s their submission:

I predict this is the last I will write about this particular situation. I hope Brian’s video helps bring it full circle: back to the music; back to the dream. Mountains like the music industry aren’t scaled through contests and sweepstakes. Most certainly, luck plays a role, but so does the support of fans. Support artists like Brian and all the others entering this contest. Let’s show Capitol we don’t need their graces and large stages to find the next big band. Indeed, we’ll know about them long before they ever come aware.