(Compelling image from Flickr user mercurialn)
In case you haven’t seen this yet, one of the only DJs that’ll get me to dive into the “Club/Dance” section of Newbury Comics, Congress-recognized Girl Talk, has announced that his next release shall go the way of Radiohead and Nine Inch Nails. Paste is reporting his next master work, Feed the Animals, will be released first online where fans can decide how much the pay for it. We should expect to see it in the next couple weeks, with a tangible record following about month or so later.
Major acts have seen success with this, no doubt. Many love to credit that to large quantities of major fans, but that misses a larger point. It should be known that small-size professional acts do quite well with a variant of this model. Look no further than MagnaTune, a website featuring independent artists offering DRM-free MP3s of albums, for which you can pay between $5 and $18 to download in a variety of file formats (including lossless WAVs). To put it in Boston terms, these are TT’s and Great Scott-caliber bands making good money through the system. Despite a $5 minimum, the average payment is right below $9, according to a USA Today interview.
So, the Boston Garden and Great Woods-sized bands do well. The TT’s and Great Scott sized bands seem to do well too. Girl Talk is going to enlighten the world as to how a Paradise or Middle East Downstairs sized band (or for those not fluent in Boston venuespeak, upper-mid-level professional musicians) fare with the model. It’s certainly exciting.